I remember seeing a graph a few years ago of book sales. At the left hand were the very high sales of the big books, like Twilight, Fifty Shades and all that stuff. It then drops dramatically and exposes a very long tail. That tail is where all the small publishers and self-publishers sit, selling a handful of books a year. And there are lots of them. The allure of the Internet is that a small unknown publisher or writer or for that matter an Internet entrepreneur, can set up his or own site and become a sqillionnaire over night. In fact Google advertise this phenomenon as if it happens all the time. The satchel advert shows a mum wanting to buy an old fashioned school satchel and when she can't find one she sets up her own business and boom, she's got outlets all over the world etc. And the giants of the internet try to make us believe we can do the same. We can't. Events like these are as rare as hens teeth, with one in a million (probably) breaking out of the Internets v