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Showing posts from January, 2019

Are Facebook and Twitter Advert Results Just Guestimates?

I have been advertising on Facebook, Twitter and Google for many years now. One time I set up an ad, which directed people to an Ebay page. When the short campaign was over, I had 23 link clicks, costing £5.18, reaching 1,195 people. However, Ebay registered only 2 visits. I contacted Facebook and they said it was because Ebay registered visitors in a different way. I was still charged for these clicks though. I also did a campaign on Twitter and Facebook for my book in the last couple of days. These ads go to Amazon.co.uk. Twitter registered 27 clicks and Facebook 38 clicks. I had no sales at all. I don't even know whether anyone actually visited my book page. No idea. Having used these services a lot over the last ten years or so, I believe that social media advertising results, are a guess, based on what the algorithm thinks it should be. I know from my days as a marketing administrator, that you can only expect 1 or 2% of your adverts to lead to a customer enquiring about a pro

Dream of Disaster

I had a dream three nights ago, where there had been an unknown disaster. No-one knew what was going on, but they were being evacuated. By the time I had woken up that morning, my town was deserted, apart from a few stragglers which I was helping to get out of town.