Are Facebook and Twitter Advert Results Just Guestimates?
I have been advertising on Facebook, Twitter and Google for many years now. One time I set up an ad, which directed people to an Ebay page. When the short campaign was over, I had 23 link clicks, costing £5.18, reaching 1,195 people. However, Ebay registered only 2 visits. I contacted Facebook and they said it was because Ebay registered visitors in a different way. I was still charged for these clicks though. I also did a campaign on Twitter and Facebook for my book in the last couple of days. These ads go to Amazon.co.uk. Twitter registered 27 clicks and Facebook 38 clicks. I had no sales at all. I don't even know whether anyone actually visited my book page. No idea. Having used these services a lot over the last ten years or so, I believe that social media advertising results, are a guess, based on what the algorithm thinks it should be. I know from my days as a marketing administrator, that you can only expect 1 or 2% of your adverts to lead to a customer enquiring about a pro...